London-based DNA Payments has introduced Apple Pay Express Checkout, giving e-commerce merchants a new method for accepting online payments.

The integration allows merchants to offer Apple Pay at checkout or via the Express option through the Safari browser.Apple Pay Express Checkout currently represents the primary method of payment for millions of users, allowing shoppers to pay directly via the iPhone, tablet, laptop, or desktop browser, DNA Payments said.

According to analysis conducted by financial comparison company Finder, 69 per cent of mobile payments users in the UK acre currently using Apple Pay, with the service being used by over 500 million customers around the world.

As part of the move, the payment specialist seeks to improve the merchant buying journey, providing a more seamless experience designed to reduce cart abandonment and increase sales.

DNA Payments said that integrating the new payment option could also boost brand loyalty and customer confidence.

Arif Babyev and Nurlan Zhagiparov, co-founders of DNA Payments, emphasised the importance of the checkout experience in e-commerce: “Every unnecessary click can add to a merchant's cart abandonment rate and ultimately impact their bottom line. That's why we’re delivering features like Apple Pay Express Checkout, so our merchants can give a seamless checkout experience to half a billion Apple Pay users globally." 

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